AW24 Ace & Tate
”The Tatemans”

For this campaign, we tapped into popular culture’s obsession with reality TV.
The Tatemans are a fictional family, each with a distinct personality and a pair of glasses to match.

The landing page took the shape of a streaming service, each newsletter became a TV digest, our Instagram posts turned into a gossip site filled with memes, shocking headlines and paparazzi photos. Needless to say, writing copy for this concept was a lot of fun.

Campaign Copy. Landing Page Copy. Newsletters. Product Descriptions. Retail Assets. Concept Creative. Social Media Captions. Content Creation.