“Erin” Limited Frame Drop

For a limited glasses drop, my small team and I produced a photo series capturing a tormented It Girl who’s trying to find her place in the world. Inspired by the trendy shape of the frame, we built on the popular Office Siren aesthetic and its associations with the 2000’s corporate culture.

And what else is very 2000’s? Paparazzi photos, tabloid drama, Tumblr and Gossip Girl. Mix it all together and you get Erin.

Concept Creation. Creative Direction. Copywriting. Social Media Captions. Newsletters. E-commerce.