Ace & Tate SS25
“Sunny del Mar”

Welcome to Sunny del Mar – Ace & Tate’s fictional resort town where the sun always shines and the entertainment is all inclusive. The SS25 campaign captured a feeling of nostalgia for the euro summers of our past.

My goal for the storytelling was to give our audiences an instantly relatable, humorous snapshot of a long, boring, sun-drenched family holiday, straight from the 2000’s. Featuring the Ketchup Song, aimless strolls on the beach, and that summer crush you thought would last forever.

Campaign Copy. Content Creative. Social Media Captions. Newsletters. E-commerce Copy. Product Names. Product Descriptions. Landing Pages. Set Design Copy.